Tuesday, May 6, 2008

Technical Advise Week #35 - We Have Arrived

We hope that you haven't been waiting too long for us. Dad has returned from pretty extensive travel and has is now able to capture our thoughts that have accumulated over the last few weeks.

During his travels we have been reading and researching business topics. How companies engage opportunities, develop the relationship and provide service. We thought everyone thought the same way as we do but there appears to be a gap. Companies outside of the US, possibly because of culture or country isolation have a very different view of how business is engaged. We thought we would list some of these thoughts with the hopes that we can get everyone on the same page in terms of thinking.

1. Businesses seldom buy via the internet, they use the internet to gather information and gain knowledge. Therefore the investment in websites, unless consumer driven, should be kept reasonable.
2. .PPT only works IF there is a person accompanying the presentation (face-to-face).
3. NO ONE will work for commission only sales services. The upfront investment of time and travel is prohibitive. In addition, most service providers will not pay until after they have been paid and based on satisfactory service delivery, these factors are too risky for commission only sales service providers.
4. Commission based rates are higher than normal ones since outsourcer service rates are lower and therefore the commission rate return is diminished . In addition, currency variations can also negatively impact commission rates.
5. Companies who outsource sales & marketing services need to understand that in order to promote them they need to be promotable. What does this mean? Viable, high quality staff resources, delivery capable, and credible. You can't simply boast about your abilities you must provide this information in an objective fashion.
6. Be realistic. One person's success (as of a point in time) does not mean that the same formula will produce success for you. If it was that easy why wouldn't everyone be successful?

We thought to start of we would give you something to think about. Next time we will discuss how to approach making a difference in generating business. - Mabel & Max

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